“Positano bites deep,” wrote a newly-besotted John Steinbeck in 1953. Alex Eagle first visited five years ago, and similarly fell head over heels in love:
“Positano is one of the most beautiful places on earth. A picture postcard of timeless perfection,” she says.
She has returned every year since, exploring the vertiginous cliffside dotted with hotels, bars, restaurants and impossibly picturesque swimming spots. Its allure is manifold:
“The heavenly climate makes you want to walk around barefoot, but it’s glamorous enough to wear diamonds if you feel like it.”
It is this duality of freedom and glamour that has inspired the Positano collection, Alex Eagle’s capsule range named in honour of her favourite Italian town. A selection of dresses and made-to-measure separates in cotton, silk and silk crepe, the collection is imbued with the timeless elegance that is the signature style of both Positano and the Alex Eagle woman.
Each piece bears the name of one of Alex’s favourite places:
A striped cotton shirtdress – is ideal for cocktails by the pool at the world-renowned boutique hotel.
A cotton shirtdress available in white and navy, or white and pink stripes – is a tribute to the tiny beach shack-cum-restaurant Da Adolfo, Alex’s favourite restaurant on earth.